UK Tech Sales Recruitment. Done Properly.

We place high-performing sales professionals into Tech, AI and SaaS companies across the United Kingdom.

From London to Manchester, Birmingham to Edinburgh, we know this market inside out

The UK is one of the most competitive tech sales markets in the world. London alone is five times more competitive than any other UK location for recruiting sales and customer success professionals, and demand for experienced SaaS sellers continues to outpace supply across the country.

AI job postings in the UK grew by 57% year-on-year, yet only around 18,000 core AI professionals work in the UK, with monthly vacancies hovering between 1,400 and 1,600. That mismatch makes specialist recruitment essential, not optional.

Whether you're a seed-stage startup hiring your first SDR or a scale-up building out a full go-to-market team, finding the right sales talent in the UK market requires deep knowledge, genuine networks, and a recruiter who understands what makes a great tech seller, not just someone who can search LinkedIn.

That's exactly what we do.

Who We Recruit (UK)

We place permanent sales professionals across the full revenue function within UK Tech, AI and SaaS companies:

SDRs & BDRs

The pipeline builders.

We find candidates who are hungry, coachable, and ready to learn your product inside out.

UK base salaries in SaaS typically range from £25,000 to £40,000, with on-target earnings of £35,000 to £60,000 depending on the company stage and location.

Account Executives (AEs)

From SMB closers through to mid-market and enterprise sellers.

UK SaaS AEs typically earn £35,000 to £85,000 base salary, with on-target earnings of £60,000 to £170,000 depending on the segment they sell into.

We find AEs who can run a sales cycle, handle objections, and close with confidence.

Sales Managers & Team Leads

Player-coaches who can sell and lead.

We look for people who can build culture while hitting targets.

The step from individual contributor to manager is one of the hardest in sales.

We assess for both skill sets.

Heads of Sales & VPs of Sales

Senior revenue leaders who can set strategy, build teams, and own the number.

UK VP of Sales base salaries in tech typically sit at £80,000 to £120,000+, with significant variable compensation on top.

These are retained search engagements where precision and discretion matter most.

UK Markets We Cover

London

The largest tech sales market in the UK by a significant margin. Home to the highest concentration of SaaS companies, AI startups, and enterprise tech businesses. Salaries are the highest in the country, and competition for top sellers is intense. We have deep knowledge of the London market, including which companies are growing, which are struggling to hire, and what it takes to attract the best candidates in a crowded market.

Manchester

A fast-growing tech hub with a strong startup and scale-up scene, particularly in SaaS, fintech, and health tech. Salaries are typically 10-20% lower than London, but the cost of living difference means candidates often enjoy better quality of life. Manchester is attracting more tech companies every year, and sales talent is in high demand.

Birmingham

The UK's second largest city with a growing tech sector. Companies here benefit from strong transport links, a diverse talent pool, and lower operating costs than London. AI and tech companies, including major employers in financial services tech, have significant operations in Birmingham.

Edinburgh & Scotland

A strong fintech and data analytics hub. Edinburgh's tech scene is well-established, with major employers and a pipeline of graduates from world-class universities. Sales talent here tends to be loyal and relationship-driven.

North West & Beyond

We cover the full UK market. Whether you're hiring in Leeds, Bristol, Cardiff, or Newcastle, we can help. Tech is no longer a London-only game, and the best candidates aren't always in the capital.

The cost of getting it wrong

A bad sales hire in tech doesn't just leave a gap on the team. Industry data suggests a single mis-hire at mid-senior level can cost a company three to five times that person's annual salary when you factor in lost productivity, management time, rehiring costs, and team disruption. In SaaS, where ramp time matters and quota attainment drives everything, getting the right person in the right seat is the difference between hitting your number and missing it

What We Do Diferently

We don't work to a generic brief. We spend time understanding your product, your sales motion, your buyer persona, your team culture, and exactly what kind of seller will thrive in your specific environment. Then we go and find them, using our network, targeted outreach, and deep market knowledge to identify candidates who genuinely fit